You bring the idea. We build the product.
synd. is a senior product engineering studio. We turn early-stage ideas into production software across architecture, interface, infrastructure and AI, and ship it every week.
Most startups don'tfail on the idea.They stall in the build.
The freelancer vanished.
Half a codebase, no documentation and a launch date that keeps sliding.
The agency shipped slides.
A beautiful prototype that can't survive its first thousand users.
Hiring takes too long.
Senior engineers take months to find, months an early company doesn't have.
synd. is the seniorengineering team youplug in on day one.
A small senior teamthat treats your productlike it’s our own.
We’re designers and engineers who have shipped products at startups and at scale. We work as one team with founders, in your Slack, in your standups, accountable for the outcome rather than the hours.
No account managers. No hand-offs. The people you meet are the people who build it.
- Senior only
- Every engineer has shipped production software before they touch yours.
- One roof
- Product design and engineering work at the same table, literally.
- Weekly
- Working software every Friday, on a live staging URL.
- You own it
- Code, infrastructure and IP are yours from the first commit.
What webuild.
Earlyclients.
- Lingocore AI
- Atlasdesk AI
- WithAudacious
- Your company
A system, not a list.
Four phases, one team, no hand-offs. Every phase ends with something you can use, not a document about it.
- 01
Discover
We pressure-test the idea: users, constraints, risks and what genuinely has to exist on launch day.
- Product brief
- Risk map
- Technical assessment
- 02
Define
Architecture, scope and interface. One plan, priced and sequenced, before a line of production code.
- System architecture
- Clickable prototype
- Milestone plan
- 03
Build
Weekly releases to a live staging environment. Working software every Friday, never a status report.
- Production codebase
- CI/CD pipeline
- Weekly demos
- 04
Ship
Launch, measure, iterate. Then we stay on as your team, or hand over a codebase your next hires will thank you for.
- Production launch
- Observability
- Handover docs
We build AIinto products
Not a chatbot bolted to the side. Intelligence wired into the product itself, grounded in your data, measured with evaluations, and shipped behind the same engineering standards as everything else.
LLM features
Copilots, summarisation, extraction and search that feel native to your product.
Retrieval
Your documents and data, indexed and grounded so answers cite their sources.
Agents
Workflows that take real actions in your systems, with humans in the loop where it matters.
Evals & safety
Test suites for model behaviour, cost and latency budgets, and guardrails in production.
Pick a time.
Bring the idea, the deck or the half-built codebase, you’ll leave with an honest read on scope, risk and the fastest sensible path to production.
- What you’re building
- Scope and risk
- The fastest path to production
synd. is a product engineering studio for startups. You bring the idea. We build the product.